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Peter Horjus
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Waterline

Waterline is an adaptive reuse project located in an expansive industrial warehouse property in Santa Barbara’s burgeoning Funk Zone. Originally built on the rubble of the historic 1925 earthquake, over the ensuing 90 years the property has been home to a bevy of industrial uses before being freshly re-envisioned by the Miramar Group as a community-centric destination for food, beer and wine and works and wares created by local artisans and skilled craftspeople.

Logo Solution: Close to the water’s edge in the Funk Zone, the name Waterline was chosen as both appropriate and memorable. The logomark, a substantial and stylized anchor created from a letter “W” form, with a waterline graphically cut through the bottom of the image, quickly became its identity and applied to various fashionable merchandise, signage, and a large exterior WPA-inspired ocean tide mural.

www.waterlinesb.com

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click on image for larger view

Waterline

Waterline is an adaptive reuse project located in an expansive industrial warehouse property in Santa Barbara’s burgeoning Funk Zone. Originally built on the rubble of the historic 1925 earthquake, over the ensuing 90 years the property has been home to a bevy of industrial uses before being freshly re-envisioned by the Miramar Group as a community-centric destination for food, beer and wine and works and wares created by local artisans and skilled craftspeople.

Logo Solution: Close to the water’s edge in the Funk Zone, the name Waterline was chosen as both appropriate and memorable. The logomark, a substantial and stylized anchor created from a letter W form, with a waterline graphically cut through the bottom of the image, quickly became its identity and applied to various fashionable merchandise, signage, and a large exterior WPA-inspired ocean tide mural.

www.waterlinesb.com

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STUDIO

Los Arcos Building
701 Anacapa Street
Studio E
Santa Barbara, CA
Phone: 619.379.0343
Email

ILLUSTRATION REP

Gerald & Cullen Rapp
420 Lexington Avenue
Penthouse
New York, NY 10170
Phone: 212.889.3337
Email

STOCK ILLUSTRATION

The I Spot.com
John Knepper
Phone: 800.838.9199
ext. 1
Email

 

DESIGN
ILLUSTRATION
LICENSING
FINE ART

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STUDIO

Los Arcos Building
701 Anacapa Street
Studio E
Santa Barbara, CA
Phone: 619.379.0343
Email

ILLUSTRATION REP

Gerald & Cullen Rapp
420 Lexington Avenue
Penthouse
New York, NY 10170
Phone: 212.889.3337
Email

STOCK ILLUSTRATION

The I Spot.com
John Knepper

Phone: 800.838.9199, ext1
Email

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