The Process

The studio is obsessed with sketchbooks and lots of sketching! The start of the studio process is the germination of ideas through sketching. I overheard a long time ago “Keep your sketches loose and your concepts tight!” and so the sketchbooks started stacking up.

It’s an efficient and a good idea to spend a large majority of time researching and sketching creative ideas, the rest of the time on the computer producing, presenting and finessing those ideas. A couple meetings of design revisions and derivatives and a pleasing logo or illustration should be in place — ready to take your product or service to market.

Ready to create a new logo identity or refresh an existing dated logo, perhaps add an expressive or interesting illustration to your special story, or develop a graphic design piece with a punch?  Let’s start the process and start sketching! email



Walter Claudio Building
11 West Figueroa
Santa Barbara, CA 93101
Phone: 619.379.0343


Gerald & Cullen Rapp
41 N Main Street
Norwalk, CT 06854
Phone: 212.889.3337


The I
John Knepper
Phone: 800.838.9199
ext. 1