The Process

The studio is obsessed with sketchbooks and lots of sketching! The start of the process is the beautiful germination of ideas. I overheard a long time ago “Keep your sketches loose and your concepts tight!” and so the sketchbooks started stacking up.

It’s smart and efficient to spend a large majority of the design time sketching creative and innovative ideas, the rest of the time on the computer producing, refining, and presenting those ideas. A couple meetings of design revisions and derivatives and a pleasing logo or illustration should be in place — ready to take your product or service to market.

Ready to create a new logo identity or refresh an existing tired logo, perhaps add an expressive or interesting illustration to your special story, or develop a graphic design piece with a punch?  Let’s start the process and start sketching! email



Los Arcos Building
701 Anacapa Street
Studio E
Santa Barbara, CA
Phone: 619.379.0343


Gerald & Cullen Rapp
420 Lexington Avenue
New York, NY 10170
Phone: 212.889.3337


The I
John Knepper
Phone: 800.838.9199
ext. 1