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Logo and plate paper design


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It’s been 35 years since Master Chef Norbert Schulz and his long-time business partner, Brigitte Guehr, first opened a restaurant in Santa Barbara, and no one could have known – least of all Norbert and Brigitte – that his eponymous first offering “Norbert’s” would set in motion a career that would transform Santa Barbara’s dining landscape forever. The NOOK, a new restaurant by Master Chef Norbert Schulz, is now open in the Funk Zone in Santa Barbara. The logo design solution is simply inherent in the design problem – the fork prong bent slightly to the left creates the letter N in the negative space for the name of the restaurant and chef Norbert. It also reflects his off-center top-notch approach.